Pop's beef

SUMMARY
A Chicago suburb based fast food chain was in need of additional design help for ad-hock promotions and point-of-sale signage.

Working within their existing brand style, I create flyers and POS signs for recurring promotions, such as March Mondays and National Beef Day. Every 5 years they celebrate their anniversary with a new logo lock up that I have created for their 40th and 45th anniversary.

CUP REDESIGN
In 2021, Pop's wanted to update their existing cup design with something fresh and modern, yet simplified from their existing design. They transitioned from a paper cup to a opaque plastic cup. They wanted to highlight their social media channels and also feature their new tagline, "GET YOUR BEEF ON".

I created a three sided design using their full color logo, but on the other two sides using a one-color red design. One side I created a lock-up of their one color logo, their primary social channels and using their brand font to show their website. The final side I created a stacked letter mark of their new tagline.
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MATERIALS CREATED
Restaurant Cups
Flyers
Billboards
Posters
Point-of-sale