Midwest Pediatric Therapy logo.
Midwest Pediatric Therapy logo on a tote bag.
Midwest Pediatric Therapy logo and symbol mark.
Midwest Pediatric Therapy website mock-up.
Midwest Pediatric Therapy logo on hooded sweatshirt.

midwest pediatric therapy

SUMMARY
A Chicago suburb based speech and pediatric therapy clinic was in need a website redesign. Their previous site was cumbersome to manage and they required an online form for customer intake.

Working with the owner, I created a new website in Webflow that utilized an intake form and a CMS collection to easily manage staff bio pages and the services offered.

In early 2025, MPT expanded to a full-service pediatric therapy from their original speech services. With this expansion they required a new logo.

LOGO REDESIGN
The symbol emulates a tree, which speaks to growth. Speech bubbles are used to simulate the leaves of the tree. The base of the tree has 3 small circles at the top to emulate a person with arms extended in joy. The lowercase text font was chosen for its rounded edges and soft look to invoke a fun and inviting feeling.

MATERIALS CREATED
Website (midwestpediatrictherapy.com)
Logo
Photography